Our Mission

"Children with Diabetes focuses on care today, so we are ready for a cure tomorrow."

As a global resource, we provide support, education and inspiration to empower families and all people living with diabetes to enjoy healthy, enriched lives.

Logo Usage

The CWD logo is comprised of the wordmark and the smiley symbol. Maintain the integrity of the brand by using the correct version for your background.

Primary Variations

[SVG: Full Color Logo]

Full Color
Preferred version. Use on white/light backgrounds.

[SVG: White Logo]

White (Reverse)
Use on Yellow, Teal, or Dark Gray backgrounds.

[SVG: Black Logo]

Black
Use only when color printing is not available.

Smiley Symbol

[SVG: Smiley Symbol]

Symbol Only
Use when wordmark is too small for legibility.

Note: The smiley should always have a "glint" in the eyes, unless it is being used on a yellow background. On yellow backgrounds, use the version without the glint.

Clear Space

Keep protected space around the logo. No design elements or text should intrude into this space.

[LOGO]

Minimum space = width of one "smiley" (x).

Color Palette

Click any color to copy its Hex code.

Primary Palette

Used for all core Children with Diabetes communications.

CWD Yellow #f5ac1c PMS 1235 C CMYK: 2, 36, 100, 0

CWD Teal #5fa2b1 PMS 7696 C CMYK: 64, 22, 27, 0

Dark Gray #292f36 PMS N/A CMYK: 77, 67, 57, 58

Light Gray #e5e6e6

Off White #f7f5f4

Secondary Palette (Friends for Life)

Used only for Friends for Life focused marketing materials.

FFL Green #6cc72b PMS 802 C

FFL Orange #fc7815 PMS 1585 C

FFL Gray #9c9c9c

Typography

PT Sans (Google Font) is used here as a modern, accessible alternative to the brand's traditional Myriad Pro.

Heading 1 (H1) - Regular - Title Case

Care today, cure tomorrow

Heading 2 (H2) - Bold - Title Case

Page Title Example

Heading 3 (H3) - Bold - 14pt - Title Case

Section Title Example

Subhead / Body - Bold / Regular

Subhead (Sentence case): Children with Diabetes focuses on care today.

Body Copy: As a global resource, we provide support, education and inspiration to empower families and all people living with diabetes to enjoy healthy, enriched lives.

Photography Do's & Don'ts

✓ Use images that...

Show the most up-to-date diabetes technology.
Show diabetes devices being used correctly.
Show people with diabetes enjoying food just like everyone else.
Are hopeful and show life with diabetes in a positive light.

✕ Do NOT use images that...

Feature outdated diabetes technology.
Portray foods that "cause" diabetes.
Evoke triggering diabetes diagnosis situations.

Note: CWD has a large library of professional images from Friends for Life conferences. Use these when possible.